Revlon and the Fight Aganist Women’s Cancer

Every year Revlon puts on an amazing event for cancer research. The event is a 5K known as EIF’s Revlon Run Walk for Women. My family has been going every year since 2008 and the turnout is incredible. The event is held in NYC the first Saturday in May. For those on the West Coast, the event is in Los Angeles on May 10. It starts in Times Square and runs thru Central Park for three miles. My mom and I tend to walk because we love admiring all the survivors, fighters and volunteers.

Finish Line 2011

Finish Line 2011

In 1993, Revlon teamed up with The Entertainment Industry Foundation (EIF), a Hollywood based charity, and Lilly Tartikoff for the fight against women’s cancers. Flash forward 21 years, the organization has reached an astonishing $65 million for cancer research, counseling and outreach programs for women across the United States. Beneficiaries include, but are not limited to, the Actors’ Fund of America, Albert Einstein Cancer Center, CancerCare, Gilda’s Club New York City, Memorial Sloan-Kettering Cancer Center, National Coalition for Cancer Survivorship, EIF Women’s Cancer Programs, and Ovarian Cancer National Alliance.


In addition to EIF Revlon, a renowned makeup company, partnered with multiple organizations to help fellow females cope with their illness.

Look Good Feel Better is an inspiring program helping cancer patients cope with the appearance-related side effects of cancer treatment. Revlon has supported Look Good Feel Better since its inception in 1989. The organization has provided assistance to more than 700,000 women across the globe by helping them to look and feel beautiful and find hope & courage at a time when it is often in short supply.

Registration is just $35, but that money goes a long way for these lovely ladies. You can also join forces and create a team of your own. So far the top ten teams have an earning close to $50,000!

If you’re in the New York area I would recommend going with friends and family. And get there early! You won’t want to miss a second of this. The moment the race begins everyone’s face lights up as the air fills with red and white confetti as music blasts in the background. The event unites thousands of individuals from all walks of life and being a part of the action alongside survivors and fighters is inspirational.


So who do you walk for?

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